Product & Design

Ikea opent pop-up restaurant waar je zelf je eten klaarmaakt

Kari-Anne Fygi, redactie | 31 augustus 2016, 10:46

Het gebruik van de ruimte is gratis, je moet alleen even reserveren.

Ikea geeft aan dat mensen steeds minder tijd besteden aan samen koken en eten. Het woonwarenhuis wil consumenten, die graag willen koken voor vrienden of familie, een bijzondere plek bieden.

Het doe-het-zelf-restaurant in Londen, genaamd The Dining Club is van 10 september tot 25 september geopend.

Idee is dat mensen in het restaurant zelf een maaltijd maken een groep mensen tot 20 mensen.  Er is een hoofdkok aanwezig die de eventueel kookadvies geeft. Er zullen workshops worden gegeven, er zit een &;virtual reality-keuken&; in en een winkel waar je producten kunt kopen en mee naar huis nemen.

Het gebruik van het restaurant kost niets, maar je dient wel te reserveren.

Over de auteur

Kari-Anne Fygi
Journalist, blogger, eindredacteur van Tijdschrift voor Marketing & Adformatie (Adfo Groep). Lees meer over Kari-Anne Fygi

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